Almost four years, countless training programmes, countless encounters and now a new look. Why our rebrand is about much more than a new design, and what we've learnt about Upskilled along the way, is what I share in our latest blog.
December 2022: Founding Upskilled
When I founded Upskilled in December 2022, one thing was at the heart of it all: creating a training programme that would help people and teams make lasting progress. I remember my daughter accompanying me to the commercial register office. It was my fourth company launch, and perhaps the one I've poured the most passion into.
We launched our first leadership training programme as early as January 2023. It consisted of twelve modules and had 15 participants. Being able to start with a fully booked programme was a major milestone for me. Especially given that the training itself, its organisation and marketing had all come together within just a few weeks. But when you're passionate about an idea, you know the power of that motivation.
2024/2025: Establishing the «Mental Strength» programme, with an unexpected impact
In the years that followed, we continuously developed our training programmes and adapted them to the needs of our clients.
Another major success came in 2024 and 2025 with our Mental Strength training programmes. At times, we were running up to six parallel courses on the topic each week.
It became clear that these programmes do much more than support the individual development of participants. They create a shared language, strengthen collaboration and help shape organisational culture. This is an impact we intend to foster even more deliberately in the future.
2025: Upskilled Community: Stronger together through continuous learning
Our training participants kept asking us the same question: How do we keep the momentum going after the programme ends?
That's why we founded the Upskilled Community. A space where learning, exchange and personal development continue long after the training itself.
Donia and I had a lot of fun developing its underlying structure and selecting the initial focus topics.
Each month, we explore one focus topic through reflection questions and a dedicated workbook. We also host our «Thursday Tea Time Talk», a live discussion where we can address questions from our community members and tap into the collective intelligence of the group.
2026: Upskilled Re-Branding
Not because we didn't need one before, but because, over the past few years, we've deliberately focused our energy on facilitating our training programmes and continuously developing our offering. Now felt like the right time to reflect that evolution in how Upskilled presents itself to the world.
We were guided through this process by Paige Burton, The Social Paige. And the process gave us far more than we had initially imagined.
At first glance, you see new colours, new shapes, a new methodology, a refreshed visual language and a more refined look. But the real rebranding didn't happen in the design. It happened in the clarity we gained.
The process pushed us to answer some fundamental questions with greater precision: What do we stand for? Which of our services create learning environments where lasting development can truly happen? And how do these services complement and reinforce one another?
As an entrepreneur, you know how little time there often is in the day-to-day running of a business to step back and look at it from a fresh perspective. A rebrand can offer exactly that opportunity. Not to reinvent yourself, but to make visible what has grown and evolved over the years.
For me, Upskilled has become the business closest to my heart. I love supporting people in their development, empowering leaders and creating spaces for honest conversations and lasting learning. That's why I'm so delighted that our new brand captures exactly this feeling. It doesn't just look different. It feels right, too.
What do you think of our new fingerprint? Or is it a brain after all? What do you see?
We'd love to hear your thoughts!
